who we are
Everything we do is underpinned by
great relationships with our clients’ businesses.
Fusion is an award-winning PR and design agency. Our integrated approach
is simple, yet incredibly effective and it all starts with our people.
Each member of Team Fusion absolutely loves what they do and they’re all experts in their own area of communications. This means that when we handle your PR and design campaign, you get the very best of all worlds, packaged together to deliver outstanding results.
Everything we do is underpinned by great relationships with our clients.
We’re a friendly bunch and we really enjoy getting to know our client’s businesses. The closer we can work together, the better.
It is this fusion of expertise together with our friendly approach and our enviable ‘little black book’ of contacts that defines us as an agency and helps us to stand out from the crowd.
With offices overlooking the vibrant Port of Blyth, we are ideally situated to represent clients across the powerhouse of the north as well as in other regions of the UK.
Every member of our team has experience on the client and agency side of PR and marketing so we know what you’re looking for from your relationships with firms such as ours.
You can find out more about Team Fusion below…
John established Fusion in 2013 having spent more than 20 years in senior communications roles across the North East. In his final ‘proper job’ John worked for 12 years as corporate affairs director at Rio Tinto Alcan, leading on all aspects of internal and external communications and representing the business on domestic and international trade associations as well as at the highest levels of the UK government and European Commission. John is also currently President of the North East Chamber of Commerce. Away from the office, he can regularly be found at Anfield where he follows his beloved Liverpool FC.
Responsible for new business development and the coordination of work between the team and our clients, Joanne is the glue that holds Fusion together.
In her previous role, Joanne devised and implemented Alcan’s legacy strategy and was responsible for the management of a £600k+ fund that supported charities, voluntary groups and schools across South East Northumberland before joining Fusion PR in 2015.
In both her professional and personal capacities, Joanne is a real social butterfly and retains excellent relationships with key local stakeholders and the majority of the coffee shop and wine bar owners in her native Tynemouth and favourite sun-spot, Dubai.
An accredited PR and marketing consultant with over 17 years’ experience, 10 of which were spent as an account director at a major North East PR agency, Amy has a stellar reputation for delivering professional, results-driven communications campaigns for a variety of regional, national and international B2B and B2C clients.
Amy is also an active member of the Chartered Institute of Public Relations (CIPR).
When she’s not working, you’ll most likely find her chasing around a field shouting for a Basset Hound with selective hearing or holed up in a cosy pub with a large glass of vino!
With over 20 years’ agency and senior in-house management experience, Sheena provides strategic PR and marketing expertise with a unique business development-led approach to our B2C and B2B clients.
Having carved a career working on both sides of the client-agency fence, before joining the team at Fusion in 2017, Sheena worked for a number of highly successful companies operating across numerous sectors, including residential and commercial property development, leisure and recreation, data technology and satellite communications. She also headed up the PR division of a full-service marketing agency working across sectors including education and training, housebuilding, manufacturing and hospitality.
Having graduated from Northumbria University with a BA joint honours in journalism and English literature in 2013, Leanne went on to work in a number of in-house B2B and B2C marketing roles before joining Fusion in 2016.
A self-professed ‘jack of all trades’, Leanne is quite digital-savvy, having also graduated from Squared Online, the digital marketing course developed by Google. Managing accounts across a broad spectrum of industries, Leanne specialises in content generation for print and digital platforms, social media management, website optimisation and email marketing.
At weekends, you are most likely to find Leanne either out walking with her Miniature Schnauzer puppy, Jack, or down the pub! Leanne also volunteers as a teacher at her local dance school, teaching Ballroom, Latin American and Freestyle.
To support Fusion’s evolution into a full-service marketing agency, Will joined the team in October 2017 to head up our creative offering.
With more than 10 years’ experience in the design industry, Will has previously worked for a number of digital marketing agencies where he specialised in brand development, designing everything from initial concepts for clients’ logos to websites.
Away from the office, Will is a big Newcastle United fan and a bit of a ‘man about town’ and can often be found socialising with friends or having a pint or several in one of the city’s many bars at the weekend while watching the match.
Garry has over 18 years’ experience working in public relations across both the public and private sector. He’s worked in three local authority press offices, for two emergency services and at two theatre companies. For 10 years Garry ran a freelance consultancy specialising in arts and culture – promoting anything from festivals to public art, and contemporary dance tours to creative education programmes.
Garry will always find the creative angle in every story, whether it’s for a newspaper article or for an online social media video. His knowledge will offer existing and new clients a great avenue for bringing their stories to life, at the same time as being able to draft up a crucial reactive response.