PR activities have been instrumental in driving
new business and foster strategic partnerships.
Fusion PR was appointed to raise the profile of the business and use its expertise among key stakeholders to position the company as a leader in the design and manufacture of electrified ancillaries for the electric and hybrid vehicle market.
Our strategic media relations and stakeholder engagement activities have helped AVID to attract new business and foster strategic partnerships through the generation of widespread publicity surrounding major developments and tactical investments in local, national and international trade and specialist media. Examples include AVID’s multi-million pound deal with GKN Hybrid Power to manufacture the EVO Motor and a £1 million investment in state-of-the-art surface mount technology to expand manufacturing capabilities.
PR activities have been instrumental in driving new business and helping AVID to start contract negotiations with major commercial and domestic vehicle manufacturers. Following a £4 million upgrade to facilities in 2017 we are now supporting the business as it diversifies into the robotics, aerospace and new power generation industries.