One of the fastest growing,
independent wood pellet brands
in the UK.
Y Pellets supplies premium quality, EN Plus standard, biomass wood pellets to homes and businesses nationwide including hotel destinations, local authority buildings, residential care homes and manufacturers.
The company appointed Fusion in 2017 to deliver a long-term, highly strategic, PR, marketing and creative communications programme to support ambitious commercial plans and position the business and the Y Pellet brand at the forefront of the UK’s biomass fuel sector.
As part of a larger, international organisation operating an advanced manufacturing wood processing plant in Austria and with a dedicated 5,000 tonne storage and distribution facility in Yorkshire, Y Pellets had a clear vision in terms of sales growth, business development market position, employment opportunities and customer service in order to create strong USP’s and differentiate it from other well-known brands and suppliers in the market.
Fusion is currently delivering highly targeted, industry-focused activities on a regional and national level including public relations, media relations, stakeholder engagement, digital marketing, strategic communications and creative design. More recently, our efforts have included the announcement of a major new, multi-million pound, renewables energy development in East Yorkshire that will significantly boost the regional and Northern Powerhouse economy, as well as revolutionise supply to the UK biomass market. Fusion also assisted Y Pellets to be named New Business of the Year 2018 (Goole & Howdenshire Business Excellence Awards – Hull & Humber Chamber of Commerce).